Mot-clé - Brand

Les objets suivants sont tous associés au mot-clé "Brand". Si vous ne trouvez pas ce dont vous avez besoin, consultez la liste complète de mots-clés au bas de la page. Collateral - White Papers

Collateral - White Papers
		Can't Read, Won't Buy - Why Language Matters on Global Websites (Executive Summary only) Date : 2006-10-31 Par : Donald A. DePalma, Benjamin B. Sargent, and Renato S. Beninatto Description : In the report Common Sense Advisory analyzes the online global buying preferences of more than 2,400 consumers from eight non-Anglophone countries in Europe, Asia, and South America. Specifically, the research was conducted to assess online language preferences and its subsequent impact on purchasing decisions. Factors including nationality, English-language proficiency, brand, and the ability to conduct transactions in foreign currencies were included in the study. To purchase the full report, please go visit Common Sense Advisory's website. Mots-clés : Web, Brand, Globalization, Customers

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Acquisition, Brand, Business Managers, Collateral, Conference, Consulting, Content Management, Cost Savings, Customers, Customization, DITA, Desktop Workbench, Developers, Enterprise, FAQ, GMS, Global authoring, Globalization, Government, Healthcare, Hispanic, IT Managers, LSP, Localization, Localization Managers, MT, Machine Translation, Multicultural Marketing, News, On-Demand, Online, Partner, Professional Services, Project Management, Project Managers, Publishing, Quality, Quick Reference, Reviewers, SDK, SDL, SaaS, Simship, Software, System Integrators, TM, Technical Publications, Terminologist, Terminology Management, Training, Translation, Translation Management, Translator, Translators, Upgrade, Web, Workflow, WorldServer, WorldSummit, XML, translation management