Resources - Idiom & Captura Group: Putting Hispanic Online Practices to Work Featuring Continental Airlines

Idiom & Captura Group: Putting Hispanic Online Practices to Work Featuring Continental Airlines

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Idiom & Captura Group: Putting Hispanic Online Practices to Work Featuring Continental Airlines Date: 2006-06-01 By: Dave Rosenlund, Lee Vann Description: Learn how Continental Airlines employs Hispanic online best practices to provide high quality customer service to its growing Spanish-speaking audience. See how the airline successfully re-launched its continental.com website to enhance Spanish-language functionality, while optimizing existing enterprise applications and business processes. Keywords: Web, Hispanic

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