Resources - Linking BlueCross BlueShield of Florida to Domestic Multicultural Markets

Linking BlueCross BlueShield of Florida to Domestic Multicultural Markets

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Linking BlueCross BlueShield of Florida to Domestic Multicultural Markets Date: 2007-10-05 By: LinguaLinx and Idiom Description: The Linguistic & Cultural Adaptation team of BlueCross BlueShield (BCBS) of Florida serves four million members, making it the leading health care coverage company in the state. Yet maintaining its competitive lead requires the company to increase its share of Floridas multicultural market. Read this case study to see how they achieve this goal by working with LinguaLinx and Idiom to translate marketing and member materials. Keywords: Localization, LSP, Multicultural Marketing

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