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Common Sense Advisory: Going from Simple Translation to Successful Transactions on Global Websites

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Common Sense Advisory: Going from Simple Translation to Successful Transactions on Global Websites Date: 2007-03-28 By: Donald A. DePalma Description: A review of key findings and website globalization implications from an eight-nation survey of over 2,400 consumers conducted by Common Sense Advisory to ask consumers what matters most to them when they buy online. This paper is an excerpt from a larger study, partially underwritten by Idiom, "Can't Read, Won't Buy: Why Language Matters for Global Websites," conducted by Common Sense Advisory in September 2006. Keywords: Web, Customers

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