Press Releases

Recent News Press Releases Article Archive

Press Releases

Adero And Idiom Partner To Deliver Multilingual, Multicultural Content For Conducting Rapid Global E-Commerce

New VP to Expand WorldServer Technology into Foreign Markets

Boston, MA - February 8, 2000 - Adero, Inc., a pioneer in globally distributed e-commerce services, and Idiom, Inc., the premier provider of Web globalization solutions, today announced a partnership to facilitate rapid deployment of global e-business sites. With this partnership, Adero and Idiom will offer AderoWorld Service™ and WorldServer™ customers respectively the ability to update their sites rapidly and deliver fast content, applications, and e-commerce transactions in any language. The partnership dramatically increases the value of Idiom and Adero customers' e-business applications by expanding their e-commerce presence in global markets. The partnership also extends both companies' distribution channels.

As the population of the Web becomes more global, many companies are searching for ways to capture international business. According to Giga Information Group, business-to-consumer e-commerce in Europe is expected to grow to more than $5 billion in 2002, while business-to-business e-commerce will expand to more than $30 billion in 2001.

Adero's and Idiom's solutions together address the needs of global e-businesses looking to capitalize on the international opportunity. Latency in the global network creates bottlenecks and bandwidth issues, causing slow-loading pages and long transaction times. Adero's service addresses the issues of performance and speeds secure content, applications, and e-commerce transactions to a global audience by moving the heavy processing load away from the 'middle' of the network, where congestion is greatest. Adero's GeoTraffic Manager™ routes content requests securely and intelligently to the nearest available Intelligent Node. In addition, by distributing e-commerce applications across the global network, Adero's service enables businesses to offer customers a more localized Internet shopping experience, thereby providing the potential to increase buying conversion rates of site visitors.

Idiom's solutions enable companies to maximize the global e-business potential of the Web by providing their visitors with the same quality experience regardless of location, language, business practices, or cultural issues. By providing technology and professional services for solving linguistic hurdles, addressing cultural nuances, and tailoring Web sites to cater to specific in-country preferences, Idiom is helping Global 1000 and dot.com companies execute e-business globalization initiatives.

Idiom's WorldServer is a powerful Web-based application that helps enterprises manage content as part of the entire Web globalization process, while leveraging established Web architecture, content management, and workflow systems. WorldServer simplifies the complexities arising from deploying a Web strategy across multiple countries, languages and cultures. Providing structure and process to the collaborations among site managers, Web developers, content owners, translators, and editors, the result is a streamlined process, a synchronized global Web strategy, and a coordinated Web team.

"The e-commerce revolution is accelerating fast around the world," said Jonathan Crane, chief executive officer at Adero. "By partnering with Idiom , Adero can offer customers the capabilities for a truly localized marketing experience."

"Organizations looking to conduct e-commerce on a global basis are challenged to provide a Web presence that is localized at all levels including multi-language, multi-culture and the ability to handle multiple currencies," said Fred Lizza, president and CEO at Idiom. "Through our partnership with Adero, we can now offer our mutual customers world-class solutions for delivering a globalized Web presence with accelerated performance for conducting e-commerce around the world."

About Adero, Inc.
Founded in 1998, Adero provides a global turnkey service that enables companies to create a rapid, consistent, and reliable Internet experience for online customers anywhere in the world. AderoWorld™ Service is a cost-effective solution for global e-Commerce companies, enabling rapid deployment of Web content, distributed applications and e-Commerce services, through the strategic placement of Intelligent Nodes in local markets around the world. Adero's network of Intelligent Nodes and patent-pending GeoTraffic™ Manager technology allows companies to overcome the complexities of building and managing infrastructures in foreign markets, as well as to reap the benefits of improved Web site performance and custom-tailored content. AderoWorld Service has over 40 strategically placed Intelligent Nodes in 28 countries, including Argentina, Australia, Brazil, Canada, China, Colombia, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, South Korea, Taiwan, the United Kingdom, and the United States. Adero, Inc., is a venture-funded company headquartered in Boston, Massachusetts, USA - www.adero.com.

About Idiom, Inc.
Idiom is the world's premier provider of e-business globalization solutions. Idiom's approach encompasses software, strategy, and services that enable organizations such as Charles Schwab, Lycos Tripod®, Travelocity.com™, Xerox™, EMC Corporation™ and Xilinx, Inc.™, to deploy a multilingual and multicultural Web presence, thereby increasing revenue, improving customer loyalty and reinforcing brand. Idiom's flagship WorldServer™ product is Web-based software that allows organizations to maintain a Web architecture that functions on a global scale, providing distributed control and collaboration among managers and contributors worldwide. Idiom is funded by Greylock, North Bridge Venture Partners and Sigma Partners. Idiom was recently named one of Computerworld's "Top 100 Emerging Companies to Watch in 2000." For information, call (617) 456-3000, http://www.idiominc.com or email to info@idiominc.com.