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USA: +1 781-464-6000
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Contact Us
Phone:USA: +1 781-464-6000
EU: +44 01276 804488
Press Releases
"Idiom is recognized as the pioneer of the Web globalization space, and we're continuing our innovation by extending the wireless industry to support global markets," said Fred Lizza, president and CEO of Idiom. "Just as companies have been using Idiom WorldServer to globalize their Web sites to tap the potential of the global economy, they can now further tap the exploding global m-commerce marketplace."
The Global Wireless Web Supports M-Commerce
Wireless will become a dominant Internet access point for e-business, with Gartner Group predicting that by 2003, all e-business initiatives will include some element that is delivered across a mobile wireless channel. Companies will now face many of the same issues they faced with tethered Web e-businesses. As companies struggle to attract online customers outside their domestic markets, their next critical hurdle will be supporting wireless users of their e-business sites.
Idiom's WorldServer was developed for e-business content globalization, with wireless content now one form of supported content. Through its open XML connector, WorldServer can support Wireless Markup Language (WML) as well as other common languages used for wireless development. This enables translators and marketers to easily localize content targeted at a wide variety of mobile devices without learning new tools, using different systems to manage the content, or inadvertently altering the markup language that controls the display of content.
Global Partner Network™ Goes Wireless
The Global Partner Network brings together the best technologies and services for e-business globalization. Idiom today announces the expansion of that program to specifically cover the wireless marketplace with several key new partnerships, including iConverse and NetMorf. These wireless focused companies offer expanded expertise and enable Idiom customers to develop integrated enterprise-wide global wireless applications.
"From day one, the m-business channel has been a global one, and NetMorf's SiteMorfer platform has been architected to support multiple languages, input and characteristics that vary greatly across the world," stated Michael Maggio, president and CEO of NetMorf. "Our multi-national presence complements this partnership with Idiom to facilitate the rapid adoption of the mobile channel by multi-national corporations who must deal with the added complexity of a global marketplace."
"iConverse is committed to helping companies create, deploy, and maintain the right wireless applications that deliver the richest end-user experience possible, regardless of mobile device," said Ron Matros, CEO and president of iConverse. "Participating in Idiom's GlobalMobile initiative is a natural step in our strategic development, aiding us to provide multi-language solutions on an international level."
About iConverse
iConverse m-powers companies to easily and quickly create, deploy and maintain the right wireless applications for every mobile device, driving revenue, strengthening loyalty and solidifying relationships. The iConverse wireless application platform leverages and integrates with existing IT resources, enabling companies to execute their wireless strategy as part of an integrated, enterprise-wide business plan. Established in 1999, with headquarters in Waltham, Mass., iConverse is a privately held company. Its funding partners include Advanced Technology Ventures and Prism Venture Partners. For more information, please email info@iconverse.com or visit www.iconverse.com.
About NetMorf
NetMorf delivers mobile business platforms for organizations that want to expand market reach, strengthen customer relationships and improve customer retention. Through its patent-pending technology, professional services and domain expertise, NetMorf enables organizations to develop an entirely new mobile channel based on m-Logic. With its SiteMorfer m-business platform, companies can leverage the unique characteristics of today's mobile devices and the specific attributes associated with a mobile user to drive a set of highly personalized transactions that creates a new channel for organizations to interact with customers, partners and employees. NetMorf is privately held and backed by solid financing from leading venture capital investors such as VantagePoint Venture Partners. Headquartered in Boston, Mass., with offices worldwide, NetMorf can be reached at www.netmorf.com.
About Idiom Technologies, Inc.
Idiom is the leading provider of software, strategy and services for e-business globalization. Idiom WorldServer™ is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and automates and synchronizes their management. Idiom strategy and services offerings include WorldWise™ (www.idiominc.com/worldwise), the premier on-line resource center for e-business globalization, and the Global Readiness Assessment™ to help companies develop or expand a path to successful globalization. Idiom's customers include multinational companies and dot-coms such as Lycos®, Staples.com™, Travelocity™, and Xilinx, Inc.™. Idiom is funded by Greylock, JAFCO Ventures, North Bridge Venture Partners, and Sigma Partners. Idiom was recently named one of Computerworld's "Top 100 Emerging Companies to Watch in 2000" and by UPSIDE Magazine as one of the "Hot 100 Private Companies." For information on Idiom products and services, call (781) 464-6000, visit www.idiominc.com or email info@idiominc.com.
