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Astoria Software, Idiom Technologies Combine Efforts to Maximize Control of Global Content, Reduce Costs

Power of Dynamic On-Demand Product Documentation, Translation Management to be Focus of CIDM Best Practices Conference Vendor Showcase

SAN MATEO, Calif. and WALTHAM, Mass. - September 12, 2007 - With rising competition among global manufacturers to release more products, more quickly, and in more variations, Astoria Software and Idiom® Technologies, Inc. have teamed to maximize control of global content, reduce costs, improve time to market, and increase customer satisfaction with dynamic, on-demand product documentation and translation management.

At the 9th Annual Center for Information-Development Management (CIDM) Best Practices Conference, Astoria and Idiom representatives will highlight the power of using the companies' best-of-breed SaaS solutions to deliver globalized and dynamic product documentation. The CIDM Best Practices Conference will be held September 17-19, 2007, in Atlanta, Georgia, at The Inn at Chateau Élan.

In "A Best-of-Breed SaaS Approach to Global DITA Content Management," Chip Gettinger, vice president, services and sales support, for Astoria Software, and Bill Rabkin, senior globalization evangelist for Idiom Technologies, will discuss the advantages of using Astoria On-Demand, Astoria's SaaS solution for Darwin Information Typing Architecture (DITA) content management, and Idiom WorldServer™ On-Demand, the company's comprehensive online globalization management system (GMS).

"We're giving global manufacturers cutting edge product documentation and translation management solutions to meet some of the most difficult challenges they face," said Dan Ortega, vice president of marketing for Astoria Software. "The CIDM Best Practices Conference is the premier industry event for publication managers to learn how their colleagues are promoting and implementing innovative best practices. I think the success of Idiom and Astoria's joint customers reflects innovative best practices worthy of studying."

Dave Rosenlund, vice president, marketing and new business development for Idiom Technologies, said, "Global manufactures have to balance two conflicting objectives. On the one hand, they have to produce multilingual product documentation that addresses the growing complexity of modern-day products. On the other hand, they have to meet their customers' expectations for simplicity. That's the challenge Astoria and Idiom address with a best-of-breed SaaS solution for globalized and dynamic product documentation."

For more information about the 9th Annual CIDM Best Practices Conference, visit http://www.infomanagementcenter.com/bestpractices/2007/. For more information on Astoria Software, visit www.astoriasoftware.com. For more information on Idiom, visit www.idiominc.com.

Related Links
The Center for Information-Development Management (CIDM)
http://www.infomanagementcenter.com/

Darwin Information Typing Architecture (DITA)
http://www.oasis-open.org/committees/tc_home.php?wg_abbrev=dita

News Release: Astoria Software and Idiom Technologies to Offer Best-of-Breed SaaS Solution for Globalized, Structured Content Management
http://www.astoriasoftware.com/news_events/press_releases/061107.asp

About Idiom Technologies, Inc.
Idiom® Technologies is the leading independent supplier of SaaS and on-premise software solutions that enable our customers and partners to accelerate the translation and localization process so content rapidly reaches markets worldwide. Unlike other companies serving this market, Idiom offers freedom of choice by embracing relevant industry standards, supporting popular content lifecycle solutions and partnering with the industry's leading language service providers.

As a result, WorldServer™ GMS solutions are fast becoming an industry standard, allowing customers to expand their international market reach while reducing costs and improving quality. WorldServer is used every day by organizations possessing many of the most recognizable global brands to more efficiently create and manage multilingual websites (e.g., AOL, eBay and Continental), localize software applications (e.g., Adobe, Beckman Coulter and Motorola) and streamline translation and localization of corporate and product documentation (e.g., Autodesk, Cisco and Business Objects).

Idiom is headquartered in Waltham, Massachusetts, with offices throughout North America and in Europe. WorldServer solutions are also available through the company's Global Partner Network™. For more information, please visit www.idiominc.com.

About Astoria Software

Astoria Software drives efficiencies in dynamic product documentation with on-demand delivery of structured content management. GE Healthcare, Texas Instruments, and other Forbes Global 2000 manufacturers rely on Astoria to meet rigorous market demands - increasing product volumes, accelerating time-to-market, and concurrent global customization. Astoria On-Demand reduces documentation costs up to 90% and compresses product launch cycles from months to weeks. Astoria Software is based in San Mateo, California. For more information, visit www.astoriasoftware.com.

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Idiom is a registered trademark and WorldServer is a trademark of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.

For more information:

Elena Annuzzi
TECHMarket Communications
(650) 704-8664
Elena@TECHMarket.com

Susan Willson
Greenough Communications
(617) 275-6529
Swillson@greenoughcom.com