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USA: +1 781-464-6000
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Contact Us
Phone:USA: +1 781-464-6000
EU: +44 01276 804488
Press Releases
As companies rush to globalize their enterprises to expand market share and capture new revenue streams, they must demonstrate return on investment (ROI). Consistent monitoring of metrics - including improvements in customer service, brand equity, market penetration, and the ability to adapt quickly to changing market conditions - are all essential factors to consider when evaluating ROI. This interactive webcast will provide participants with insight on:
Global e-Business Potential - What is the global e-business potential, and where is the market heading?
Barriers to entry - What are the key barriers to global e-business? How has the economy affected globalization efforts?
Potential for global ROI - What bottom-line and top-line benefits can you expect to see from your efforts?
Best practices for attaining global ROI - What globalization strategies can you implement to maximize ROI on your global e-business? How have successful companies realized a compelling return on their globalization investment?
The one-hour webcast will be delivered via the Internet in full streaming video and audio. A panel of experts will discuss the top globalization challenges and offer advice on how to successfully address each of the issues. A 15-minute question-and-answer session will immediately follow the 45-minute panel discussion.
Speakers include:
Frank Cutitta, Senior Vice President, International Data Group (IDG)
Fred Lizza, President & CEO, Idiom
Leif Pedersen, Vice President, Product Marketing, Vignette
Don DePalma, Vice President, Corporate Strategy, Idiom
"Our distinguished panel brings over 40 years of globalization expertise to the webcast," said Jeff Boehm, senior director of marketing for Idiom. "Each speaker offers a unique perspective on the critical issues that today's business executives face as they strive to remain competitive in a global business environment. Together, they will offer participating companies insight into each of the three key elements of a successful globalization program: clearly defined strategy, robust globalization technology, and proven methodology for measuring success."
For more information, or to register, visit: http://www.itworld.com/itwebcast/idiom_vignette/.
About Idiom Technologies, Inc.
Idiom is the leading provider of software, strategy, and services for enterprise globalization. Idiom WorldServer™ is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and cost-effectively automates and synchronizes their management. Idiom strategy and services offerings include WorldWise™ (www.idiominc.com/worldwise), the premier online resource center for enterprise globalization, and the Global Readiness Assessment™ to help companies develop or expand a path to successful globalization. Idiom's customers include multinational companies such as Adobe®, Eastman Chemical Company, General Electric, MasterCard, Royal Caribbean Cruise Lines, Travelocity™, and Xilinx, Inc.™ Through its Global Partner Network™, Idiom teams with the industry's leading technology, consulting, development, and implementation service organizations to provide customers with end-to-end solutions for enterprise globalization. Idiom is funded by Banc of America Securities, Eastman Chemical Company, Greylock, JAFCO Ventures, North Bridge Venture Partners, Oracle, and Sigma Partners. For information on Idiom products and services, call (781) 464-6000, visit www.idiominc.com or email publicrelations@idiominc.com.
