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Tool Palooza at the ATA Annual Conference

posted 2007-11-06 02:04:59
by Clove Lynch

The 48th Annual American Translators Association conference (http://www.atanet.org/conf/2007/) was the event to be at last week. Idiom exhibited, participated in two tool panels and did a presentation on the LISA GMX-V standard (http://www.lisa.org/standards/gmx/).

I can remember when technology was viewed warily by many professional translators, but it's safe to say that this is a historical artifact. Technology was front and center in the exhibit area, with a barrage of solutions on display. Our booth as well as most I saw were jammed with new and existing users, and there was a long line at the exhibit area doors every morning before opening time.

Technology sessions also figured prominently in the program and were well-attended. Most of the translators and translation companies I spoke with were asking sophisticated, informed questions about current and upcoming features in our technology suite, and how we compared to the competition. The translation profession is technically astute and becoming increasingly fluent in multiple tools.

There was universal enthusiasm about the Idiom LSP program (http://www.idiominc.com/partners/lsp/) and about WorldServer™ as a differentiator for our partners. We also got positive feedback on our translator trainings, and distributed over a hundred free WorldServer Desktop Workbench™ Resource Kits. WorldServer customers and Idiom LSP partners can expect to see more and more linguists advertising their experience with Desktop Workbench.

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